That assumption could cost you deals. I was included in an email that was floating around one of my dealerships and realized just how important it is for dealers to think like consumers when customizing their titles and descriptions for SEO. The email was about an Infiniti vehicle, and I noticed that it was spelled wrong (Infinity). I found that interesting since we are all in the car business, and how could it be spelled incorrectly? Assuming that everyone knows how to spell correctly can cost you leads. Another commonly misspelled brand is Volkswagen. A lot of people spell it with an “o” instead of an “e”. To maximize your exposure online, you should consider including both spellings to get the most results. You can test this yourself by going to Craigslist in your area and doing a search both ways. I found searching in Dallas, TX that I would have limited my competition and potentially have gotten more leads by doing this.

Volkswagen spelled correctly:
volkswagen spelling example
Volkswagon spelled incorrectly:
volkswagon spelling example
Ad with both spellings for maximum SEO:
Ad example with both spellings

Infiniti spelled correctly:
infiniti spelling example
Infinity spelled incorrectly:
infinity spelled incorrectly example
Ad with both spellings for maximum SEO:
ad example Infinity

As you can see in the examples, a dealer did use this tactic to maximize his efforts. Notice the 2003 Volkswagen Passat and the 2004 Infiniti G35. The takeaway here is that you have to be creative and think outside the box to maximize your efforts. You cannot assume that everyone can spell correctly or thinks like you do.

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