Unless you have been living under a rock, you know that today is Earth Day. This is not necessarily because you actually remembered the date of the event, but because the media have not let you forget it! Billboards, print, TV, radio and the Internet have been reminding everyone on the planet that April 22nd is Earth Day. There are activities to promote and celebrate the movement in every community in almost every country around the world today.

Earth Day is our annual wake-up call that reminds us that we can, and should, create a better future for ourselves, our children, our community and our planet.

Being increasingly concerned with the state of the environment in the 1960’s, former Senator Gaylord Nelson set out to inspire action and to initiate change in favor of more sustainable living. His actions ultimately resulted in the organization of the first Earth Day on April 22, 1970, a nation-wide grassroots movement to promote ecology and respect for life on the planet and to encourage the awareness of the rapidly-growing problem of pollution.

Over the past 4 decades, Earth Day’s call for environmental awareness and protection of our planet’s eco-system has circled the globe. An expected 1 billion people, in more than 190 countries, are participating in Earth Day’s 40th Anniversary. The environmental event has become the most widely shared secular holiday in the world!

What better way to demonstrate your enthusiasm to help the environment than to promote the innovative, fuel-efficient, eco-friendly models at your dealership? Highlight those incredibly quiet, smooth-riding hybrids! For automobile dealerships, Earth Day is an excellent opportunity to give back to your community and your planet as well as express your ecologically-concerned conscience. .

My hope is that the wake-up call that car buyers at your store will get today, is to make a more environmentally-friendly choice in their automobile purchase, easing the emission imprint on our planet.