If you are on eBay local market, you get an eBay store for free. Stores are great because they not only show you are a serious eBay’er, but they also display all the vehicles you have on eBay in an easy to see format. Since it is against eBay policy to include your dealership website address anywhere in your listing except on the “About Me” page, your store can serve as a sort of micro site for your dealership’s complete inventory.

Another benefit you get with an eBay store is that it is indexed by search engines. With eBay being the #1 vehicle web site online, you can see why having your vehicles there will give your listings increased ranking in searches. There are several areas that are searchable in your store, so you want to make sure you are utilizing those. The eBay store description and store pages are both searchable areas, so if you are not using these areas, you are missing SEO opportunities.

With the Liquid Motors system, we have the ability to open up your store categories to create a user friendly experience. Below is an example of what I am talking about.

Here is an example of a store with the categories expanded:

examplewith

Here is an example of a store without the categories expanded:

examplewithout

If you have an eBay store, you should check to see if you are utilizing the things I have mentioned above. If you are not sure how to manage the settings in your store, please let me know. Remember that an eBay store is not just for Local Market dealers. If you are listing 10 or more National Market listings, an eBay store can be a great benefit.

Please be sure to leave your comments, feedback, re-tweet or just add valuable information to this blog as our goal is to educate car dealers so they can be better today than they were yesterday. Make sure you follow Liquid Motors on Facebook, Twitter and our blog for a variety of information for car dealers.

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