Search Engines Can’t Read ok I may be overstating it a little bit, but in the most literal sense of the word, search engines cannot read. They detect patterns and match patterns, but they do not comprehend what they’re reading. This means they don’t come to your site thinking “gee, I’m going to learn about Toyota Camry’s today, I hope this site talks about them.” Instead, they visit your site and look for patterns of letters that happen over and over again. Then they realize those patterns define the content of the site. You must take time to creatively integrate your desired keywords into well crafted content. How many keywords are too many? Look for next week’s blog where we will discuss this in detail.

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