Get your BDC involved in your community. As we all know word of mouth is the best advertising possible. And what better way to get your dealerships name out there than have your community talking positively about it. Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way. You can allow various events to be advertised or be mentioned on your site but have the organization promote it..… Call it your Community Happenings page.

• Allow community programs with a little league or the boy/girl scouts to come out and hold an event on the lot.

• Let them advertise it but you host it on your dealership website. Example… Go to THIS car dealerships website for more information…And Create the page for them. Most website companies will not charge you much, if they charge at all to add a page such as this.
• Create an icon/link on the home page of your site and link it to your community page. On the community page have links to your specials/ incentives or inventory.

• Make your site community friendly just by adding a simple page such as this. Now everyone sees how community oriented you are and plus they will browse your inventory just to see what you have to offer.

Having a friendly and dedicated staff that is not only dedicated and passionate about your business, but who knows what it takes to get you exactly where you need to be. Greatly enhance your business and move your dealership forward — in ways you might not never have imagined.