It’s that time of year again…the leaves are changing, there is a chill in the air, windows are open in the house and Monday night football has begun! While most people are excited about this time of year it can also mean something else for car dealers in some areas….declining car sales. So what is your dealership doing to keep people coming through your doors, calling your phones and emailing in leads?? Yes, pulling out the old “tickler” file and calling people that said to check back with them in a few months, calling family members of customers that have purchased from you in hopes of getting a referral, or maybe even calling customers you sold 3-4 years ago to check in and let them know that you were thinking about them are things that have worked in the past. But what about trying something new and thinking outside of the box? Have you thought about doing something at the dealership that would invite people to come in for something other then a sale? What about inviting people to the dealership for a community event? What about sponsoring the local high school and providing cars for the homecoming parade, partnering with the local food bank and having a “stuff the truck” event or being a drop off location for the Salvation Army? These are all things that every dealer can do! This is part one of a series of blogs so check back next week for even more “out of the box” ideas!

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