think we would all agree that when it comes to internet marketing, the one place you want to lead customers is your website. So then I have to wonder why a dealer would put links on their site to send someone away to a social media site or even eBay. You have already hit the jackpot..they are on your site to buy a car or consider you for service. Sure, you want someone to be your fan on Facebook so that hopefully you are in the forefront of their mind when they are in the market to buy a vehicle, but if they have landed on your website, they are already considering you. Just a thought..instead of having a link on your home page, why not have a pop up as the customer is leaving your site asking them to become a fan?

I would love to hear your feedback on this topic.

Advertisements