The other evening I was reading through a few automotive blogs and came across a few post regarding dealership rating sites on the Internet. I could not help but notice the overwhelming fear from a lot of dealers out there about this new trend. With sites like Cars.com getting into the ratings business themselves it seems like everywhere we turn a site is incorporating real time reviews of the car buyer’s experience. We know that human nature tells us that there are always a few bad apples out there that spoil it for the rest of us. You are always going to have at least one customer, that no matter what you do, you simply cannot make them happy. Odds are that this will result in negative feedback on one of the hundreds of sites they can rate your store on.

Do not be afraid to tell people to go out there and rate their experience with your store. Encourage this. It is these real life testimonials that bring a level of comfort to the car buying experience. People want to see that people have done business with your store.

At the end of the day ratings systems serve to help make the marketplace a better place to do business. They help create greater honesty and integrity in companies that truly strive to give their customers the best possible experience. These reviews are worth their weight in gold, and now in the day and age of social media marketing you are going to see just how fast these reviews can spread. For good or bad they will have a major impact on your business so it is important to not take them for granted and always remember that positive reviews are earned.

Advertisements