When a local customer is searching Google for the products and/or services you offer, do you stand out from your competitors. I am going to make an assumption that all of you reading this blog have already created your FREE business listing with Google Places. Google Places is a powerful way to help customers find your dealership more easily. I don’t want to go into how to set up or optimizing your Google Places account but a few keys are too make sure you use all five of the business categories your allowed, expand your service area from the default 20 mile range and get great pictures and videos loaded in your account (you will needs these later). Now that you have your Google Places 100% complete how do you SUPERCHARGE it? I call it 1,2,3 BLAST OFF!!!! Not really but it sounded good LOL.

Reviews – If you do not have a process in place to get customer reviews from sales, service and parts DO IT. Each sales person or service writer should ask their customer for a video or online review and they should be incentivized for them. Google uses reviews and feedback to improve search results for your business not to mention how many customers actually read them!
Google Tags – Adding a tag to your Google Places listing will give you the ability to showcase exactly what you want your prospect to see.
Coupons
Video about your dealership
Photos of your business
Appointment page
Links
Google Boost – this is basically SEM or Google Search and Google Maps, simply set your budget and pay when customers click your ad

You decide what tag you want to use heck I would encourage you to experiment and see which tag drives the best traffic. Remember Google Tags is a $25 flat fee with no bidding or keywords and you can only use one tag at a time. In addition Google says this will not help your search engine ranking but it will provide better information when a customer finds your listing. They say it won’t help your ranking but it sure can’t hurt RIGHT?

A few things to remember, your Google Places account phone number needs to match your Website phone number, Business name and address should also match your website and be accurate. Google will use this and if it is not the same it will hurt your search results. Your goal is to become a Google Favorite Place. This is accomplished by how many Google users looked for additional information about your business and they will if you follow the SUPERCHARGED recommendations. When you become a popular local business and earn the Favorite place tag you will get a sticker from Google to display at your business.

Google Places

From Google:

“All Google search results are based primarily on relevance, and Google Maps listings are no different. Google Maps ranks business listings based on their relevance to the search terms entered, along with geographic distance (where indicated) and other factors. Sometimes our search technology decides that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer.”

MAYBE Google is trying to tell you that if you utilize all of these tools and optimize them you will be more likely to be prominently displayed regardless of distance. WAIT, SO does it help your search results or not? Are you following me, one area they say this will not help your results but then they leave “wiggle” room saying that they can and do place local businesses that are further away higher because of relevance. Having a great Google Places listing and tags inherently increases your relevance and just may increase your listing in search results.

Just remember Google Places/Maps can generate 10,000+ advertising impressions per month for FREE! This is like a huge billboard on the interstate for free. OH, did I mention you can get a free 30 day trial? Call Liquid Motors to find out how.

Please leave your comments and feedback and thank you for following all of the Liquid Motors blogs, tweets and Facebook posts over the years. Terry Holbrook

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