The Internet is a huge toolbox, and the tools within, if used correctly, can offer incredible opportunities for your dealership. One of the primary tools, essential for your dealership’s growth and success, is video. Videos are a must-have element within your Internet marketing arsenal; if you haven’t embraced it….now is the time!

I don’t know about you, but most of the population is visual learners who prefer to gather information by watching. Take advantage of these visual learners and make your dealership their educator. Compared to a ho-hum static ad, video is engaging; it brings your inventory to life and significantly enhances the entire car buying process. The natural ability of video to elicit an emotional response (hopefully a response to buy YOUR car as opposed to another dealers); will optimize your car selling opportunities.

Since Google integrated video into its universal search offering a few years ago, websites featuring video have gained a significant SEO advantage. Knowledgeable dealerships have recognized that video is an essential, competitive differentiator that drives SEO and increases lead conversion as well as brand identification. For search engines to find and index your vehicle videos, it is critical that you create proper titles and descriptions, select appropriate, choice keywords, and link to related material. Remember, search results are primarily based on relevance, in this video revolution in the mainstream of Internet searching, make sure your dealership is found.

If a picture is worth a thousand words, than a video has got to be worth a million, right?

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