As this social networking phenomenon continues to grow exponentially, it is critical that dealerships arm themselves in this revolution. With over 500 million Facebook users spending an average of 25 minutes a day on the site, don’t you see the value of even a fraction of those viewers spending even a fraction of that time on your page? And if these masses are going to spend a little time on your page, you better throw ‘em a bone! A great way to add value to your Facebook fan page is to offer users an incentive to become fans. According to surveys, Facebook users want a little something special from businesses they are fans of. I guess the old “scratch my back and I’ll scratch yours” is at play here. Well, more along the lines of “if I ‘like’ you, you sure better ‘like’ me”. The reality is, we live in a “tit-for-tat” society. So, how do you “like” those wonderful Facebook fans? What bones are you throwing them and what love are you showing them? You can post “fans-only” weekly coupons and specials, offer discounted services once a week, start a helpful fan page question/answer section, run contests or giveaways….all these ideas are great for your fan pages because they build a loyal audience and make your fans feel special and appreciated.

What better incentive does your dealership need than to know you may actually win over a Facebook fan to become a true brand loyalist and satisfied customer?

Let me know the creative ideas your dealership uses on its Facebook fan page!