I know we have talked about it before…especially when Google made the change to how they display, or lack there of, 3rd party reviews. I had a customer call me the other day wanting some suggestions on how to best display review sites and testimonials on his website. He is changing his delivery process and is now going to have the sales associate pull up the page with the customer at the point of delivery and ask them to write a review right then and there. I think it sounds like a great idea cause we all know that at the point of delivery the customer is going to be as happy as they will ever be, sorry but that is “typically” the truth, and what better time to ask them to write about their experience. I did warn my dealer that he might get push back and some people might not want to fill out a survey at that time and might feel pressured into it so it and that the delivery of how they ask the customer will be just as important then the delivery of the car. Some people might want to write a testimonial in the comforts of their own home without the sales associate hovering above them so if they don’t want to write one let them know that you will email them the information on how to write one should they decide to do so at a later date. Have you changed your process at the dealership on how you collect testimonials and reviews? If so we want to hear from you!

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