You are currently browsing the monthly archive for January 2012.

It has been a long time since my blog was anything other than informative in nature, so when I came across this I just had to share, I hope you enjoy!

How about a new Acura with an MSRP of $9,229,000.00 !!!

Well here you go, it’s the 2012 Acura Stark Industries Super Car and comes fully equipped with a palm-scan ID steering wheel, enviro-clone projected hologram of surroundings, self-detonating recon drone, night-vision HUD windshield, and oh so much more. Did I mention the car gets 234 mpg?

OK, back up for a minute what in the world is a self-detonating recon drone? LOL.

What made me really laugh was the list of Standard – No Additional Charge items:
Operating/Durability Features:
• Palladium-powered 80,000 TOHC 32-valve engine with titanium-forged block and nitrous fuel-injection system.
• 9 Speed HYPER-Shift transmission
• Diamond quartz cross-drilled brake calipers
• Steering wheel with palm-scan ID
• Lithium Dioxide-injecting shocks
• Reflex-response steering column with target guidance feedback
• Super-scan theft-deterrent modulator
Defense Systems:
• Info-net sensory tracker system
• Invisa-shield exo-system wave modifier
• Enviro-clone projected hologram of surroundings
• Thermal imaging topography mapping software
• Emergency homing beacon
• Self-detonating recon drone
Exterior Features
• Advanced radar-deflecting capabilities with wave modifier
• Bullet and foreign element-proof clear coat and metal skin
• Night-vision HUD windshield
• Bulletproof hyper-traction tires
• High-grade tint with radar bounce and jam capabilities
• Intermittent blue and red tech flashers in all light assemblies
• Underbody kit with aero-dynamic spoiler lip
• Black-night painted-wheels with particle matter technology
Tactical Package
• Anti-ballistic shielding body panels
• Incoming scan scrambler
• Low-density plasma emitters with UV flares
• Encrypted computer with backup-powered interface and satellite link

My absolute favorite part of the entire car is this:

Is this for real? Well, if you follow the Sundance Film Festival in Park City you would have seen this bad boy on display as part of a brilliant promotion for the culmination of the Marvel superhero movies with the May release of The Avengers.

Well I hope you got a laugh out of this like I did, and please stop by and say hello at our booth 3229 in Las Vegas this weekend at NADA, I would love to meet you all face to face.

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Over the weekend, my husband and I were looking for cars online on Autotrader. We are about to add another little one to our family so we need a larger SUV. We have just begun the search and haven’t narrowed down what we want exactly, so we were checking out a few different makes and models just to see what is out there. Being in the auto industry, I am not the best person to look at these sites since I look at them daily. And yes, I was instantly annoyed by the lack of information the dealers in our area provide on their vehicles! Being the main “chauffer” for our children, I have a list of must-haves such as: captains seats, 3rd row seating, DVD player and remote start. We started the search by looking at Expeditions to see what the interior was like and what kind of leg room the car had – and let me tell you how frustrated we got by the lack of interior pictures! Again, I expected it, but it really was ridiculous! I can’t tell you how many cars we started looking at and as soon as we noticed that there were no interior pictures we were on to the next car. Even if the vehicle had notes and said it had everything we wanted, we didn’t look any further. Why not take pictures to back it up…a picture is worth a thousand words right? I will say across the board, and not just in the case of Expeditions or any dealer in particular, the amount of pictures was really disappointing. Luckily we have some time to decide on what vehicle we want – but instead of conveniently going online, we might be forced to go the dealership from the get-go to see with our own eyes what the interiors look like.

Not long ago, I went to the local Ford dealership with my giddy, newly-licensed daughter. She walked briskly about 15 steps ahead of me, occasionally glancing back with the stereotypical teenage eye-roll indicating her frustration that I wasn’t walking as fast and that I apparently did not share her level of excitement. By that evening, both of us were rather excited. Not only had her dreams of car ownership come true, but I had traded in my previous ride for a big, beautiful shiny new truck. We were happy women! Not only was I content that I was driving off in a vehicle with that wonderful new car smell, I was content knowing that I “owned” that salesman! I had just blessed the guy with not only 1, but 2 fairly quick and simple car sales and my expectations were nothing short of high. I had visions of coupons, offers, free oil changes and inspections – all sorts of “ass-kissing” coming from our grateful salesman.

As we all know, customer loyalty is the heartbeat of any thriving dealership. Fostering true customer loyalty requires some creativity and initiative on your part – but just a little effort will result in BIG rewards. Studies show that if you increase customer retention by just 5%, you could increase profits by a whopping 25% or more! It seems crazy then, that according to NADA and J.D.Powers, almost 90% of retail customers are never contacted after delivery. NEVER!

So here I am, just a stat. I fall into that 90% because after the painless sale of 2 automobiles, the salesman has never bothered to contact me. EVER. In fact, I had the hassle of calling him numerous times to get the window tinting done on the vehicles, that he so graciously “threw in” for us. Unfortunately, customer turnover is a fact of business life, but with a little appreciative TLC from the dealership, I would have faithfully returned, over-and-over. Silly salesman, my daughter was only the first of 3 eventual teenage drivers in our household.

Luckily we are more than satisfied with the vehicles we purchased, we LOVE them – and I will admit, they are affectionately known to us as “Shelby” and “Ladybug”. Yes, somewhat goofy, my truck has a name. Goofier than that, however, is that I cannot recall the name of the man that sold me Ladybug, seems he foolishly never gave me reason to!

We recently added a new account manager to the team and yesterday he was in the middle of a dealer report for one of his accounts and asked me “Ashley, do dealers really read these reports? Do I really have to tell them that each car should have notes and photos?” My answer was “yes and yes”. Yes, dealers (some not all) do read our reports and find them valuable and yes we do have to recommend the obvious when it come to having photos and notes on all vehicles because clearly dealers are STILL not doing it! I am not going to lie…it’s getting old Mr. Dealer telling you every month that 50% of your inventory is without photos and 100% of your vehicles are without notes. But I am going to keep telling you every month and hopefully one month I won’t have to. But come to think about it maybe the dealers that are lacking in those areas are the ones that are not reading our reports….hmmm.

The other day I was working with a dealership that was in an SEO contract with a local marketing company. The company had an arrangement with this

particular dealership that for a certain price per month they would guarantee at least 12 top page results for their website. The second I heard this

the flags started flying up. After reviewing his latest invoice with the 12 keywords they achieved top rankings for it was instantly obvious what was going on.

The keywords and phrases had hardly any competition and ZERO monthly local or global searches for any of the terms and phrases on the list.

While guarantee sound nice in theory as they relate to SEO there is almost always a catch. If you ever have any questions about anything that relates to your current

website provider or search engine optimization give us a call.

We will be heading out to Vegas for NADA 2012 in a few short weeks and I am curious as to what everyone is looking forward to this year? To be honest I haven’t really heard much buzz around this years NADA so I am interested to see once we get there what the “big thing” is this year. So in the mean time I’ll ask all of our loyal readers to tell me what is on your list this year? What are you hoping to accomplish at NADA?

I wanted to give you all the results of my blog on QR Codes back in November http://blog.liquidmotors.com/author/terryholbrook/

. First of all thank you for the tremendous response via phone and emails it is appreciated.  Remember feel free to post links to these blogs and send them to people who you think would benefit from them.

If you have not read the November blog yet please do so prior to reading the results of the survey. Anyway, let’s get to the results of my 4 survey questions:

  1. Question:  I would place my QR code on the?
    1. Window Sticker          
    2. Buyers Guide
    3. A separate form

 Results

Do you agree with these results?

  1. Question: I have tried to scan my own QR Codes and they will scan through any level of window tint I have on my cars?
    1. Yes
    2. No
    3. I have never tested it 

Results:

Do you agree?

This is a shock to me in two ways.  First I have tested virtually every smart phone with QR Codes and have not found a code I could not scan through every type of window tint.  Now I am not saying it does not exist but I have not found one in months of testing.

Secondly, how many have never tested their own QR Codes to even make sure they work.  C’mon MAN,,,, get out there and test your products.  I don’t care if it is Liquid Motors or someone else get involved!

    Question 3: When a customer scans my QR Code I want them to see?

  1. My web site home page
  2. The vehicle details page on my main web site
  3. A customer contact form
  4. My mobile web site vehicle details page

Results:

 Nearly 40% of responses said they want their customer to see the details page of their main dealer site.  WHAT!  As my 3 year old would say, “Are you kidding me”.  Please if you agree with their answer please take a minute and view a mobile dealer site on your phone versus a non mobile site.  http://www.hooksautos.com/ has a mobile site you can use to compare to any non mobile site.  Try things like click to call, clicking on buttons or links you will see the difference your customers see.

     Question 4:  Customers know what QR Codes are and how to use them?

  1. Yes
  2. No

Results:

Just over 70% of our survey takers said YES that customers know what QR Codes are and how to use them.  Do you agree with them?

A resent study was done to answer this exact question.  According to the 794 customers that responded just 36% know what QR Codes are and of those 11% have actually used them at least 1 time.

Does this lack of awareness mean that QR codes are not such a valuable tool, or do they target a smaller but potentially more valuable audience?  What say you?

However, the same survey found that 54.7% of the people that scanned QR codes had a household income of $75,000 or more (with 36% over $100k), suggesting that marketers are targeting a wealthier audience. 

Here is the link to read the entire survey: Customer Survey on QR Codes Awareness

I know this is a busy time of the year with Thanksgiving, Christmas and budgeting for the 2012 so thank you for taking the time to read our blogs, facebook and twitter posts they are meant to benefit you.

Best wishes to all of your in 2012 may we grown, increase profits and have a very blessed 2012 together!  God bless you and your family from our family here at Liquid Motors.  Peace Joy and Happiness – Terry Holbrook

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