I attended my first NADA this year, and what better place to do so than in Las Vegas! Being a true car guy at heart I was pretty excited about the convention. It was great to finally see some of the vendors that I had done business with over the past 15 years while I managed a dealership. I was really surprised to see how many opportunities for improvement are out there for dealers. Sometimes as dealers we have tools in our store but don’t understand the full functionalities of them, so we just get by with the basics. I know I personally, along with my former staff, are guilty as charged. I can assure you it was not because we did not want to get better, to be honest, we just did not know any different. I promise you, it would be in your best interest to get the necessary training so you can optimize the full benefit of your Internet tools!

If you have never been to NADA, you owe it to yourself to go at least one time. I would recommend you walk the entire show on day one, then go back the next 2 days to the companies that caught your eye and get more details. I can assure you, you will learn something new, I know I did!