In case you didn’t know, April is National Car Care Month, a nationwide effort that focuses on the importance of regular vehicle care, maintenance and repair. This awareness month helps drivers understand the benefits and importance of car care for safer roads, cleaner air, energy conservation, and consumer savings.
What a perfect opportunity for you and your dealership to do something nice for your customers and community……with the added benefit of maintaining and building customer loyalty for you! Take the time necessary to help your customers understand how certain repairs can add to their vehicle’s life, improve gas mileage and eliminate future, more expensive repairs.

Focus on one day, or celebrate all month. Draw a crowd by grilling hotdogs and burgers, provide ice cream and goodies. A bounce house will be sure to get you noticed and will keep kids occupied while their parents learn more about what you have to offer. Promote preventive maintenance by offering discounted oil changes with free multi-point inspections. Host free Safety Seat Inspections or have staff teach a “How to Perform Your Own Vehicle Safety Check” class. Offer free car washes with every service performed in the month of April. The ideas and opportunities are endless!

For more tips and ideas to make April a successful month, visit www.carcare.org. Please let us know how you and your dealership plan to recognize National Car Care Month!

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