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This feels like an ongoing topic for the last couple of years, but gas prices don’t seem to be getting down to what we remember them to be in 2007 and before.  Not only are the prices going up, but it feels like more and more manufacturers are building vehicles that recommend using higher premium gas to fuel your vehicle. 

Putting the recommended gasoline in your vehicle is the best way to keep your asset as perky as possible.  Here are a few recommendations:

  1. Look at manufacturer recommendations. Often, the clearest and most direct advice on what grade of gasoline to use is clearly written in the vehicle’s owner’s manual.
  2. Evaluate diesel or unleaded fuel options. Most vehicles on the market accept either diesel fuel or conventional unleaded gasoline. What’s tricky is that some consumer vehicles, including compact cars and sedans from the Volkswagen brand, take diesel fuel. Understand which one your vehicle runs on before filling up, since making the wrong choice can be dangerous.
  3. Understand the need for specialty or high-performance cars. Most vehicles simply take the lowest grade and lowest octane gasoline at the pumps, the 87 octane. The exceptions are usually either specialty cars with high-class construction and engines, or high-performance cars that need a higher octane fuel to help resist engine knocking because of a hotter combustion chamber. Figure out your car or truck’s engineering, and you’ll know which type of gas it should use.
  4. Consider the age and condition of your vehicle. Mechanics will sometimes recommend that the drivers of older, ailing vehicles switch to higher octane as a possible way to keep the car running longer. This is not a general recommendation, and it only applies in specific cases, so don’t do it unless you have solid evidence that it will improve how your engine runs.

Not only is the right gasoline needed, but did you know there are different tiers of quality of gas?  Top Tier Detergent Gasoline help drivers avoid lower quality gasoline which can leave deposits on critical engine parts, which reduces engine performance.  So if you want to get the most out of your vehicle, do what is recommended. 

Here are the Top Tier gasoline retailers:

USA Phillips 66
76 Stations Quik Trip
Aloha Petroleum Rebel Oil
Chevron Road Ranger
Conoco Severson Oil
CountryMark Shell
Entec Stations Texaco
Exxon Tri-Par Oil Co.
Hawaii Fueling Network (HFN) U.S. Oil
Holiday Stationstores, Inc. Canada
Kwik Trip / Kwik Star Chevron Canada
MFA Oil Co. Esso
Mileage Stations Petro-Canada
Mobil Shell Canada
Ohana Fuels  


Keep in mind, a Top Tier provider does not necessarily mean that they will be the most expensive.  Fuel your car like you fuel your body, you will be happy you did!



“There’s no shortage of money, just a distribution problem!”   

The same is true about markets.

There’s no shortage of markets, just a distribution problem.  And that means one key to expanding your market share is expanding your market base.

Fortunately, the auto industry has an almost limitless supply of buyers – and those buyers need sellers.  Smart “sellers” have every incentive to go wide with their offerings.  For every new or old car, someone has a “want”.  Exotics and kit cars need parts.  And what are now called Muscle Cars were once known simply as cars.  This market is especially rich for suppliers and buyers.

Almost every Baby-Boomer out there has a rich memory of a muscle car.  Maybe it was a first car, a graduation present, or your high school sweetheart’s… name it, there’s a point of reference.  Now that those Baby-Boomers are grown up, have some disposable income, and time on their hands – getting back in touch with those cars that made life carefree and fun are becoming a real focus…and a real money-maker.

Grab some time, check out the web and see just how many local, state and national car clubs are out that need new cars to fix, new parts to buy, and new memories to make.  Discover a new market and find the solution to distribution!!

A few weeks back I went to a local service shop near our house to get my oil changed. Pulling up to the shop I could immediately tell I was in for a pretty good wait. After walking inside and up to the front counter I was greeted and asked what I was in for. Telling the representative I was there for just a simple oil change he looked down and then back up to me and said it would be about a 30 minute wait. I told him no problem, handed over my keys and took at seat in the waiting room.

After about 35 minutes or so I realized that 30 minutes was probably going to turn in to an hour. Growing a little impatient I walked back up to the counter and asked if they were close to getting started on my car. The representative at this point looked a little flustered and after apologizing told me it could be another 30 minutes. Getting a little hungry at this point I told him that I would just come back another day. Realizing that I more than likely would not be back and would probably end up getting my oil changed somewhere else he asked me to wait one minute and walked to the office at the back of the building. Walking back he had a small piece of paper and handed it to me. He said if you are willing to wait another 30 minutes you can go next door to Chick-fil-A and lunch would be on them. He handed me a coupon for a free meal deal and said when I got back my car would be ready to go. Shocked by the display of great customer service I grabbed the coupon walked next door and enjoyed a quick lunch.

When I got back to the shop my car was pulled around front and ready to go. After checking the representative then gave me a coupon for a FREE oil change on my next visit for the inconvenience. This kind gesture was without a doubt above and beyond the small amount of extra time that I had to wait and a reason for securing my future business.

Good companies recognize that the only way to grow their business is to go above and beyond in creating the greatest amount of satisfaction for their customers. Furthermore, the service shop above has not only gained me as a future valued customer but they have tapped in to my personal network of friends and family of which I have recommended their business to. An oil change is really nothing special, thousands of shops across the country perform the same services day in and day out; however, it is the ones that go above and beyond in creating a memorable experience that continue to thrive.

Since my last blog about the Summer Sales Event, I’ve had a lot of activity with updating slideshows and interior pages on my dealer’s websites.  Was it because of my insightful blog?  I like to think so, but that’s difficult to measure.

Now that you know what kind of changes you want to make to your webpage, take a little extra time to make sure they will be effective.  I don’t expect everyone to be marketing experts so I’ll help you out.  Here are some hints when creating slides:

  1. When creating a slide realize you only have about 6-8 seconds for the viewer to see the overall slide, read it, comprehend it and decide if they want to click on it.  This is the same way you view a billboard on the side of the road – it’s a temporary image with one direct message.
  2. Don’t be too descriptive – that’s what the Image Link page is for (you want to link the slide to an interior page with a full description). 
  3. Think about where your eyes are drawn to on the slide.  You want the main focus to be what you are selling.  Bright image graphics or off set wording can be distracting and take away from the main point of your slide.

If you are creating the slide yourself or if you have your website provider create it for you make sure your point gets across.  It’s always a good idea to get a non-bias 3rd party to take a look and get their feedback on what they are drawn too and what message they perceive from the slide.  If you have more questions on how we can help your website get the right attention, give us a call. 

Liquid Motors, Inc – 800-581-2884

I’ve been involved in Customer Service for the past 17 years.  I’ve seen lots of both good and bad interactions with customers.  A company’s most vital asset is its customers. Consequently a good customer service experience requires one to be an advocate of the customer, as that is what good customer service is all about. 

Some of the key points I’ve learned along the way:

1. Listen, Listen, Hear – Listening is one of the key points of customer service, but it doesn’t end there.  Listening alone doesn’t do the trick.  You have to be able to understand not only what they are saying but their ultimate NEEDS.  

2.  Respond – So many support/service departments don’t acknowledge your problem in a timely manner.  Nothing is more frustrating than having a problem that has not yet been acknowledged.  Just letting a customer know your issue is understood and is being investigated/worked upon makes a world of difference.

3.  Set reasonable expectations – Don’t fall into the trap of promising something you can’t provide.  We’ve all been the victim of a support person saying what ever they needed to say to make us happy.  A good support department doesn’t do that, finding reasonable solutions to a problem is our job.  As is, setting reasonable expectations so we all know what is going to happen from here. 

4.  Empathize – I’m the guy people go to when they need support, and even I’ve been in a fix where I needed help.  When talking with a customer we can always get to the heart of the problem, and consequently the solution faster if you make them at ease and let them know you’ve been there before. 

5. Verify – In the IT industry there are always multiple solutions to a problem.  However, not every solution that seem like it will work, will actually fix the problem.  Verify your problem is solved.  This also goes hand in hand, with interacting with your customer to ensure they believe the problem is solved.  Even if you’ve found a solution the problem has not been solved until your customer understands it has been solved.

I’ve been a part of many support departments in my career.  I have to say I’m proud to be a part of the Liquid Motors support staff, as we are one of the premier support departments in the industry.  We strive to ensure you have the best customer service experience possible.


It’s that time of year – new models are being introduced!  Excitement is stirring in the air and dealers can hardly maintain the hype.  That means the Summer Sales Events are about to be in full force.  I hope your employees are ready for some of the busiest months of the year.

Here are some helpful hints to prepare:

  • Start by making sure everything on your website is looking how you want.  If you need to add service specials or update your staff page, this may be the time of the year that your webpage gets the most hits. 
  • Update your main page with a new slide introducing your Summer Sales Event.
  • Inform all employees within the dealership of the Sales Event.  Your service operator, cashier or porter should know enough information to at least direct someone inquiring. 
  • Local advertising is obviously important – newspapers, tv/radio ads, billboards.

Your website host is happy to make any changes needed, but please don’t want until the last minute.  I would recommend checking over your website as soon as possible to give ample time for the changes to be made and double checked. 

Let’s make this the best Sales Event your dealership has ever had!!  For more information on how Liquid Motors could benefit your dealership’s success, please contact us!

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