It’s that time of year – new models are being introduced!  Excitement is stirring in the air and dealers can hardly maintain the hype.  That means the Summer Sales Events are about to be in full force.  I hope your employees are ready for some of the busiest months of the year.

Here are some helpful hints to prepare:

  • Start by making sure everything on your website is looking how you want.  If you need to add service specials or update your staff page, this may be the time of the year that your webpage gets the most hits. 
  • Update your main page with a new slide introducing your Summer Sales Event.
  • Inform all employees within the dealership of the Sales Event.  Your service operator, cashier or porter should know enough information to at least direct someone inquiring. 
  • Local advertising is obviously important – newspapers, tv/radio ads, billboards.

Your website host is happy to make any changes needed, but please don’t want until the last minute.  I would recommend checking over your website as soon as possible to give ample time for the changes to be made and double checked. 

Let’s make this the best Sales Event your dealership has ever had!!  For more information on how Liquid Motors could benefit your dealership’s success, please contact us!

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