Since my last blog about the Summer Sales Event, I’ve had a lot of activity with updating slideshows and interior pages on my dealer’s websites.  Was it because of my insightful blog?  I like to think so, but that’s difficult to measure.

Now that you know what kind of changes you want to make to your webpage, take a little extra time to make sure they will be effective.  I don’t expect everyone to be marketing experts so I’ll help you out.  Here are some hints when creating slides:

  1. When creating a slide realize you only have about 6-8 seconds for the viewer to see the overall slide, read it, comprehend it and decide if they want to click on it.  This is the same way you view a billboard on the side of the road – it’s a temporary image with one direct message.
  2. Don’t be too descriptive – that’s what the Image Link page is for (you want to link the slide to an interior page with a full description). 
  3. Think about where your eyes are drawn to on the slide.  You want the main focus to be what you are selling.  Bright image graphics or off set wording can be distracting and take away from the main point of your slide.

If you are creating the slide yourself or if you have your website provider create it for you make sure your point gets across.  It’s always a good idea to get a non-bias 3rd party to take a look and get their feedback on what they are drawn too and what message they perceive from the slide.  If you have more questions on how we can help your website get the right attention, give us a call. 

Liquid Motors, Inc – 800-581-2884

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