Drive your business or your business will drive you. This principle is true not only in business but also in life. There are so many day-to-day variables in business that if your day is not met with some sort of plan it quickly becomes a day of riding the waves of problems and concerns that arise at a moment’s notice without any navigational plan ensuring you will arrive at your goal when the day ends. The first key to solve this chaotic scenario is to develop a well-formed vision that becomes the beacon that guides you, and everyone involved in your process, to the destination at which you want to arrive in your business.

If you are like me, you have seen one too many worn out vision statements written on the wall of some business while receiving service in such a way that contradicts 90% of the goal it articulates. Vision statements only become powerful when they truly reflect the heart of the business and are taken seriously by those called to support it. This applies not only to the leadership level of businesses, but also to those in the departments that carry out the leadership’s direction. Whether you are a general manager, internet sales manager, or a salesman, a strategic vision statement can help greatly in making your business day more efficient and successful. So how can you go from moving directionless during the work day to intentionally advancing toward your goal? Here are a few steps to follow to develop your well-formed vision.

 Answer the “what” of what you are setting out to accomplish.

           Too often we get so caught up in playing the game that we lose sight of the prize for which we are playing. It helps greatly to know what you are trying to achieve. When answering this question, it may be wise to set your goal to something that will provide on-going success. For instance, we all want increased revenue, but if your only goal is increased revenue you may quickly lose sight of what brings your revenue, customer satisfaction! A better approach may be that your ultimate goal is to help your customer truly receive what they want so that the result is you receive what you want, which is exponential growth in revenue with repeat business.

 Adjust the “what” of your vision to include the “how.”

            If you want to take your vision from an average, ho-hum statement to a dynamic vision with depth that takes you where you want to go, make your vision statement tell those involved with your business, not only what you want to accomplish, but also how you will get there. One approach many dealerships have is a “No Hassle” approach. A great way to incorporate that approach into a vision statement that tells the “what” and the “how” might be to say, Our dealership exists to provide a no-hassle atmosphere as we connect customers to the optimal vehicle for their lifestyles. This statement tells the reader what the dealership wants: a comfortable atmosphere where the customer gets what he or she wants, and it tells the reader how: the customer will get what he or she wants by the dealership providing a no hassle approach and seeking to find the right vehicle that matches the customer’s lifestyle.


           Once your vision answers the “what” and the “how” for your dealership’s purpose, its time to put it in words that are easy to read and remember. You may have a thorough vision statement, but if it is too long and too wordy it will be challenging to make it stick. Taking the vision statement already suggested, it might simplify to read, Our dealership exists to give no hassle treatment and connect you with your optimal vehicle! This is succinct and applies to everyone from the general manager to the salesman on the lot to the customer shopping for his or her new car.

 By following these simple steps it can make a profound, long-term, positive effect for your business experience. When all three of these steps are utilized it can produce a vision statement that is easy to say, easy to remember, and easy to hold yourself accountable to your dealership’s purpose as you make decisions throughout your day so that you arrive at the goal which you determined.