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This feels like an ongoing topic for the last couple of years, but gas prices don’t seem to be getting down to what we remember them to be in 2007 and before.  Not only are the prices going up, but it feels like more and more manufacturers are building vehicles that recommend using higher premium gas to fuel your vehicle. 

Putting the recommended gasoline in your vehicle is the best way to keep your asset as perky as possible.  Here are a few recommendations:

  1. Look at manufacturer recommendations. Often, the clearest and most direct advice on what grade of gasoline to use is clearly written in the vehicle’s owner’s manual.
  2. Evaluate diesel or unleaded fuel options. Most vehicles on the market accept either diesel fuel or conventional unleaded gasoline. What’s tricky is that some consumer vehicles, including compact cars and sedans from the Volkswagen brand, take diesel fuel. Understand which one your vehicle runs on before filling up, since making the wrong choice can be dangerous.
  3. Understand the need for specialty or high-performance cars. Most vehicles simply take the lowest grade and lowest octane gasoline at the pumps, the 87 octane. The exceptions are usually either specialty cars with high-class construction and engines, or high-performance cars that need a higher octane fuel to help resist engine knocking because of a hotter combustion chamber. Figure out your car or truck’s engineering, and you’ll know which type of gas it should use.
  4. Consider the age and condition of your vehicle. Mechanics will sometimes recommend that the drivers of older, ailing vehicles switch to higher octane as a possible way to keep the car running longer. This is not a general recommendation, and it only applies in specific cases, so don’t do it unless you have solid evidence that it will improve how your engine runs.

Not only is the right gasoline needed, but did you know there are different tiers of quality of gas?  Top Tier Detergent Gasoline help drivers avoid lower quality gasoline which can leave deposits on critical engine parts, which reduces engine performance.  So if you want to get the most out of your vehicle, do what is recommended. 

Here are the Top Tier gasoline retailers:

USA Phillips 66
76 Stations Quik Trip
Aloha Petroleum Rebel Oil
Chevron Road Ranger
Conoco Severson Oil
CountryMark Shell
Entec Stations Texaco
Exxon Tri-Par Oil Co.
Hawaii Fueling Network (HFN) U.S. Oil
Holiday Stationstores, Inc. Canada
Kwik Trip / Kwik Star Chevron Canada
MFA Oil Co. Esso
Mileage Stations Petro-Canada
Mobil Shell Canada
Ohana Fuels  


Keep in mind, a Top Tier provider does not necessarily mean that they will be the most expensive.  Fuel your car like you fuel your body, you will be happy you did!



Since my last blog about the Summer Sales Event, I’ve had a lot of activity with updating slideshows and interior pages on my dealer’s websites.  Was it because of my insightful blog?  I like to think so, but that’s difficult to measure.

Now that you know what kind of changes you want to make to your webpage, take a little extra time to make sure they will be effective.  I don’t expect everyone to be marketing experts so I’ll help you out.  Here are some hints when creating slides:

  1. When creating a slide realize you only have about 6-8 seconds for the viewer to see the overall slide, read it, comprehend it and decide if they want to click on it.  This is the same way you view a billboard on the side of the road – it’s a temporary image with one direct message.
  2. Don’t be too descriptive – that’s what the Image Link page is for (you want to link the slide to an interior page with a full description). 
  3. Think about where your eyes are drawn to on the slide.  You want the main focus to be what you are selling.  Bright image graphics or off set wording can be distracting and take away from the main point of your slide.

If you are creating the slide yourself or if you have your website provider create it for you make sure your point gets across.  It’s always a good idea to get a non-bias 3rd party to take a look and get their feedback on what they are drawn too and what message they perceive from the slide.  If you have more questions on how we can help your website get the right attention, give us a call. 

Liquid Motors, Inc – 800-581-2884

It’s that time of year – new models are being introduced!  Excitement is stirring in the air and dealers can hardly maintain the hype.  That means the Summer Sales Events are about to be in full force.  I hope your employees are ready for some of the busiest months of the year.

Here are some helpful hints to prepare:

  • Start by making sure everything on your website is looking how you want.  If you need to add service specials or update your staff page, this may be the time of the year that your webpage gets the most hits. 
  • Update your main page with a new slide introducing your Summer Sales Event.
  • Inform all employees within the dealership of the Sales Event.  Your service operator, cashier or porter should know enough information to at least direct someone inquiring. 
  • Local advertising is obviously important – newspapers, tv/radio ads, billboards.

Your website host is happy to make any changes needed, but please don’t want until the last minute.  I would recommend checking over your website as soon as possible to give ample time for the changes to be made and double checked. 

Let’s make this the best Sales Event your dealership has ever had!!  For more information on how Liquid Motors could benefit your dealership’s success, please contact us!

The answer is – it should!  But honestly, when was the last time you checked to see what your website was saying to your viewers?  We constantly add and add and change and add things to our websites and before long we know exactly what’s on it, but we have no idea how it looks to others.  I find it incredibly difficult to step back from my own “masterpiece” sometimes because I feel like it’s such a part of me that I would hate for anything to happen to any piece of it.

As I go through my dealers’ websites a majority of them look amazing (probably because we host them) but then there are the ones that I click to go on their main page and I’m already stressed out.  Be concise and direct with what you are want your viewers to see.  I want to know exactly where to go for anything I am looking for within the first 3-4 seconds.  If I have to search, then I get frustrated and will go back to my Google search and see what comes up next.  That’s website suicide!

Don’t be overly artistic with your website.  Fluff is not always a good thing.  Viewers want structure and conformity – they are expecting to find information the same way they find it on other websites.  You have no idea how many times I have been on a website and could not find the phone number or the hours of operation.  It makes me feel like I’m the dumb one.  There is nothing more frustrating than not knowing how to navigate a page.

Now for the contrasting question – Is it saying enough?  This is where it is important to make sure you are practicing good search engine optimization.  Keywords through out your website will help search engines know what you are advertising and hopefully get you as high on the list as possible.  Consider listing each vehicle as new/pre-owned, make/model/style, the surrounding cities, having a dynamic URL and the list goes on and on.

All of our websites are not only designed with the search engines in mind but more importantly are designed for the best user experience possible. Our goal is to incorporate logical website navigation centered on getting shoppers directly to the information they are looking for in as few clicks as possible. We want to ensure that every page on our sites is quick to load which will help reduce the amount of “bounces” our dealer’s sites receive.

Please call us if you would like more information on how we can help you and your dealership maximize your online potential!  We would love to help you!


Technology is ever changing and staying up with the times is more important than ever.  Dealers are starting to use what may have been thought of as unimaginable technology 10 years ago that is becoming part of our culture.  We are demanding faster service, more accurate information and something to grab our interest at all times.  How will we ever keep up?


It’s amazing to go into dealerships now and see what technology is being used.  You may be one of 300 customers that visit a dealer in that particular day, but your service advisor who greets you knows your name and probably already knows what you are there for.  The service advisor may not even have a pen and paper anymore, but rather an iPad or tablet of some sort.  Your tire measurements have already been checked for pressure, tread depth and premature edge wear with a Vin Tech system you rolled over on your way into the service drive.  Or if you are returning your borrowed loan car there is already someone in your vehicle bringing it to the drive with no call ahead notice due to an RFID tag.  It’s just amazing the steps dealers are taking not to get one step ahead, but stay up with the times.


As expensive as all of these products are there is such a benefit to using them.  You are saving cost on supplies, being eco-friendly and most importantly improving your business through pure efficiency!  Why wouldn’t you want to be staying in the game?


If you’re a dealer that is looking to move forward, do some research or visit conventions that will demonstrate products to increase your business.  Not every product or vendor will be your perfect match but it’s good to know what’s out there and test some products.  I would hate for you to be left behind.

During my flight to Nashville this past weekend I was able to do some good people watching.  One of my favorite things is to see what other passengers are reading.  Is it something I’ve read?  Is it something that may interest me?  Whatever it is, I like to make a simple statement regarding the book.  My whole purpose is to see if I can excite the passenger about what they are about to read, as well as, see what I can get out of our little chit-chat (hopefully a good recommendation).

We do the same thing in sales, don’t we?  We create conversation to provoke excitement.  This is what makes a good sales person, great.  They know how to influence someone’s emotional strings with a genuine interest.  This is where the personal relationship is formed.  We aren’t necessarily trying to sell anything at this point, but who knows what may come of the conversation.

At every stage in my life, no matter my age, I have grown the most by watching and trying to mimic the best!  What I recommend for those looking to move to the next step in their career is to find someone they have a high regard for and use them as their own personal guru.  By pushing your pride to the side and going after what you want, then you are going to get something out of it.  That’s what sales is, right?  Find someone in your field that can push you to the next level or even find a writer that will challenge you professionally.  Whatever you do, just don’t be stagnant in your career no matter what level you are at.

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